Speaking in Montreal and Chillaxing with The Flink
I'm in Montreal for GIGSE, the Global Interactive Gaming Summit & Exposition. I've been invited to speak about Developing a Marketing Strategy and have what I feel is a fairly decent presentation ready. There were originally going to be three speakers filling an hour and the other two have since cancelled so it's now just a moderator and myself.I'm going to present a case study of the work I did for Check n Raise Poker.com, but I'll approach it from a methodology perspective which stresses the importance of extensively testing creative, measuring results and constantly monitoring ROI. Rather than just standing on the podium, waving my arms and saying "Look at me! Look at me!" I will attempt to actually communicate some valuable information to a group of companies that are infamously bad at producing good creative or making intelligent media buys. Flip through Card Player magazine sometime and check out how bad most of the ads are... it's astonishing, especially considering the rate card!
After the case study, I will segue into how building and maintaining competitive, robust and scalable proprietary technology can be a monumental - and risky - distraction for small- and mid-size companies that want to build successful online gaming properties. That, of course, will cleverly lead into information about the services my new employer has available for these companies and I'll keep the sales pitch for that very short and concise (only 2 slides from my 36-slide PowerPoint).
Here's hoping it goes well...
In the meantime, I'm here hanging out with TheFlink in her palatial St. Henri living room. We're both casually blogging away in the uncomfortably thick, humid and sticky Montreal ick and listening to her favourite indie-pop. She's SO different from me in an incredibly number of ways and it's always fascinating talking to her about life, politics, philosophy, art and gender.
She has an interesting, though completely ridiculous perspective on my visit. And no, I didn't cry when she took the fan away. :)
BTW, here's a pic of her & I:
Also, from earlier today at the Palais des Congres Convention Centre, here's a pic of an incredibly cool house of cards:
This evening, we're going to grab some drinks and hopefully make our way towards The Main for some smoked meat sandwiches. :)
0 Comments:
Post a Comment
<< Home